Sarah Martinez, a marketing director, was overwhelmed. Her team had videos, images, reviews, and audio feedback to analyze—but each required a different AI tool, slowing everything down.Then they tried AWS Nova 2 Omni. In just one afternoon, they processed their entire content library and generated campaign ideas that would typically take weeks to develop.
“It felt like having a teammate who understood everything,” Sarah says.
That’s the promise of Amazon Nova 2—AI that works across every type of data, all at once.
What is Amazon Nova 2?
Amazon Nova 2 represents AWS’s latest advancement in artificial intelligence, announced at the AWS re: Invent 2025 conference in early December. This new family comprises four powerful foundation models designed to address real-world business challenges across various formats and tasks.
The Nova 2 family processes contexts with up to one million tokens, allowing analysis of extensive codebases, long documents, and videos within a single prompt.
Think of it as an AI that can read an entire book, watch a full-length video, and listen to hours of audio—all at once—and understand how everything connects.
The AWS Nova platform has experienced rapid growth. Tens of thousands of customers now utilize Nova for a wide range of applications, from creating high-quality content to automating multi-step tasks and accelerating the development of AI agents.
Companies ranging from tech leaders like Infosys and Robinhood to innovative startups are building their businesses on this technology.
Meet the Nova 2 Family: Four Models for Different Needs
Nova 2 Lite: Your Everyday AI Workhorse
Nova 2 Lite is a fast, cost-effective reasoning model for everyday workloads that can process text, images, and videos to generate text. It’s designed for businesses that need reliable AI without incurring high costs.
What makes Lite special is its “extended thinking” feature. You can adjust how much step-by-step reasoning the model performs before responding.
Need a quick answer for a customer service chatbot? Use less thinking for speed. Working on a complex document analysis? Dial up the thinking for deeper insights.
Nova 2 Lite delivers industry-leading price performance, performing equal to or better than Claude Haiku 4.5 on 13 out of 15 benchmarks compared to Claude Haiku 4.5, and equal or better on 11 out of 17 benchmarks compared to GPT-5 Mini.
The model excels at processing documents, extracting information from videos, generating code, and automating multi-step workflows.
Nova 2 Pro: The Heavy Lifter
The Nova 2 Pro is Amazon’s most intelligent reasoning model, designed for complex tasks such as agentic coding, long-range planning, and problem-solving at a higher level. It can handle everything Lite does, plus advanced video reasoning, complex math equations, and sophisticated software engineering tasks.
Both Lite and Pro come with built-in web browsing capabilities, allowing them to search for current information and run code directly through the models to stay up-to-date.
Nova 2 Sonic: Conversations That Feel Real
Amazon Nova 2 Sonic revolutionizes how machines communicate with humans. Nova 2 Sonic offers industry-leading price performance and quality compared to OpenAI’s GPT-Realtime and Gemini 2.5 Flash models, which are available through their Realtime APIs.
The model supports multilingual conversations with expressive voices and can even switch languages mid-conversation. Its asynchronous tool calling means users can continue natural conversations—even changing topics—while actions like booking flights complete in the background.
It seamlessly integrates with Amazon Connect, as well as telephony providers including Vonage, Twilio, and AudioCodes, and conversational AI frameworks like LiveKit and Pipecat.
Amazon’s own Alexa uses Nova 2 Sonic for greeting visitors through Ring doorbell cameras, taking messages, and providing delivery instructions.
Nova 2 Omni: The Industry First
Here’s where Amazon Nova truly breaks new ground. Nova 2 Omni is a unified multimodal reasoning and generation model that can process text, images, video, and speech inputs while generating both text and images—an industry first.
It handles up to 750,000 words, hours of audio, long videos, and hundred-page documents, simultaneously analyzing entire product catalogs, testimonials, brand guidelines, and video libraries at once. This eliminates the cost and complexity of connecting multiple specialized models.
Imagine a marketing team that can analyze product details across all formats and instantly generate comprehensive campaigns, including headlines, copy, social posts, and visuals in one workflow. That’s Nova 2 Omni in action.
Real-World Impact: Companies Already Seeing Results
The proof of any technology lies in how businesses use it. Early adopters of AWS Nova 2 are reporting significant improvements:
1Password integrated Nova Act (powered by Nova 2 Lite) to help users access their logins with fewer manual steps, working automatically with a single prompt across hundreds of websites.
Hertz accelerated its software delivery by five times and eliminated its Quality Assurance bottleneck by using Nova Act to automate end-to-end testing. What used to take weeks now takes hours, transforming testing for a rental platform that processes millions in daily bookings.
Startup Sola Systems integrated Nova Act to automate hundreds of thousands of workflows monthly for its clients across business-critical tasks like reconciling payments, coordinating shipments, and updating medical records.
Major organizations, including Cisco, Siemens, Sumo Logic, and Trellix, are using Nova 2 models for applications ranging from security threat detection to video understanding and voice AI assistants.
Beyond the Models: Nova Forge and Nova Act
Amazon Nova isn’t just about pre-built models. Two additional services expand what businesses can do:
Nova Forge allows companies to build their own custom versions of Nova models called “Novellas.” For organizations with unique needs, this “open training” service lets them blend proprietary data with Amazon-curated datasets at every step of model development. Companies like Reddit, Sony, and Booking.com are already building custom models through Nova Forge.
Nova Act focuses on browser-based automation, providing tools to build and deploy AI agents that can take actions in web browsers. Nova Act delivers 90 percent reliability on early customer workflows and outperforms competing models on relevant benchmarks.
Built for Safety and Reliability
Like all Nova models, the Nova 2 family is built with integrated safety measures and Responsible AI guardrails, maintaining Amazon’s commitment to customer trust, security, and reliability. The models include content moderation capabilities and fairness measures to reduce bias.
All models support the same robust security features as other Amazon Bedrock models, including encryption in transit and at rest, VPC endpoints, and integration with AWS Identity and Access Management for fine-grained access control.
Getting Started with Amazon Nova 2
Amazon Nova 2 models are available through Amazon Bedrock, AWS’s managed service for foundation models. Nova 2 Lite is currently available via global cross-region inference in multiple locations. Nova 2 Pro, Nova 2 Sonic, and Nova 2 Omni are rolling out across various AWS regions.
The beauty of AWS Nova lies in its accessibility. Developers can experiment with models through the Amazon Bedrock console’s Chat/Text playground or integrate them into applications using AWS SDKs. The pricing model emphasizes cost-effectiveness, with different options available depending on which model and features you need.
The Future of Multimodal AI
Amazon Nova 2 represents a fundamental shift in how businesses can interact with AI. Instead of juggling multiple specialized tools, companies can now work with models that understand information the way humans do—across text, images, video, and speech.
For Sarah’s marketing team, this meant transforming weeks of manual work into hours of automated analysis. For Hertz, it meant accelerating software delivery by five times. For 1Password, it simplified user experiences across hundreds of websites.
The message is clear: the future of AI isn’t about specialized tools that each do one thing well. It’s about unified, intelligent systems that can understand and work with the messy, multimodal reality of business data.
As AWS continues to refine and expand the Nova family, one thing becomes evident—we’re moving toward AI that doesn’t just process information, but truly understands it, regardless of format. And for businesses willing to embrace this shift, the opportunities are just beginning to unfold.
Amazon Nova 2Amazon Nova 2Amazon Nova 2